The Stradale is the first road car manufactured by the company, the company’s mainstream products being chassis development for other automobile manufacturers along with the development and construction of race cars.
The Project was commissioned by MSM, the official distributor in Switzerland, who wanted to present a car in events and media in an elegant way.
The history of the company inspired the design process to create a new road for the new car, encouraging the target group to Make Their Way. A series of surrealistic photos were created to highlight that Dallara creates its way.
Digital brochures were a part of the project to give more information to the prospective owners.